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Privacy Policy

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PRIVACY POLICY

INTRODUCTION

BOW HAY is committed to upholding your privacy rights. Our objective is to be transparent about the collection, usage, and protection of your personal information.

This Privacy Policy, along with our Terms and Conditions, any referenced documents, and our Cookie Policy, elucidates how we collect, use, store, and process your personal information.

We encourage you to carefully read and understand this policy, as our primary aim is to safeguard your privacy. You have the ability to manage and protect your information at any time, such as viewing and editing your details in your account or controlling cookie preferences when visiting our website.

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A LITTLE REMINDER ABOUT BOW HAY

This Privacy Policy pertains to the website https://www.bowhay.com, its sub-domains, and the official app (hereinafter referred to as the "Website"). It is administered by the data controller, BOW HAY, a company organized under the laws of Michigan, USA, with registration number, and registered address at 1760 Ring Rd,

Kalamazoo, MI 49008

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PRINCIPLES

This Policy is rooted in the following principles:

  1. Personal data shall be processed lawfully, fairly, and transparently.

  2. Personal data collection shall have specific, explicit, and legitimate purposes.

  3. Personal data shall be adequate, relevant, and limited to necessary processing.

  4. Personal data shall be accurate and kept up to date.

  5. Personal data shall be retained only as long as necessary for processing.

  6. Personal data shall be processed securely.

  7. Personal data shall not be shared with third parties except when necessary for agreed-upon services.

  8. Data subjects must easily exercise their rights.

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WHAT PERSONAL INFORMATION IS COLLECTED?

Personal information refers to data that can identify or contact you.

Under the EU’s General Data Protection Regulation (GDPR), personal data includes any information related to an identified or identifiable natural person. Sensitive personal data, as defined by GDPR, pertains to specific categories like racial or ethnic origin, political opinions, etc.

To align with the above principles, we ensure that the information collected is appropriate for the purposes outlined below.

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A. WHEN YOU SET UP AN ACCOUNT

We may collect and process the following information:

  • Email address

  • Full name

  • Phone number

  • Billing address

  • Shipping address

  • Visited and Liked products

  • Order history

  • Login Facebook information linked to your BOW HAY account

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We use this information for purposes such as creating your account, pre-registering information for checkout, managing your account, and providing personalized product recommendations.

The legal grounds for processing this data are based on our legitimate interests, ensuring your access to account features and personalized services.

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B. WHEN YOU MAKE A PURCHASE

We may collect and process the following information:

  • Email address

  • Full name

  • Phone number

  • Billing address

  • Shipping address

  • Payment information details

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Rest assured, your payment data's security is a top priority, and we do not collect payment data but only payment identifiers. The purposes include facilitating purchases, preventing fraud, providing order updates, conducting customer surveys, and managing returns.

The legal grounds for processing this data are necessary for fulfilling the contract, compliance with legal obligations, and our legitimate interests.

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C. WHEN YOU INTERACT WITH OUR WEBSITE AND/OR APP

We may collect and process the following information:

  • Contact information

  • Purchase history

  • Information gathered during website visits

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Purposes include signing up for newsletters, reminding of incomplete orders, notifying product restocks, maintaining and improving the website, and delivering relevant content and advertisements.

The legal grounds for processing this data are based on your consent or our legitimate interests.

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D. WHEN YOU CONTACT US

We may collect and process the following information:

  • Name

  • Email address

  • Telephone number

  • Correspondence history

  • Order information

  • Shipping address

  • Payment information

  • ID documentation

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Purposes include customer service communication, query management, and identity verification.

The legal grounds for processing this data are necessary for the contract, compliance with legal obligations, and our legitimate interests.

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E. WHEN YOU ENTER OUR COMPETITIONS

We may collect and process the following information:

  • Contact details

  • Email address

  • Full name

  • Telephone number

  • Shipping address

  • Written replies and contest information

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Purposes include managing competitions efficiently.

The legal grounds for processing this data are based on our legitimate interests in holding competitions for customers.

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F. #SOUNDOFBOWHAY - BOWHAYFASHION & BYSU

 We may collect and process the following information:

  • Instagram account name

  • Photo and video

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Purpose includes uploading information submitted on platforms like product pages.

The legal grounds for processing this data are based on our legitimate interests.

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G. WHEN YOU POST COMMENTS ABOUT US, TAG US ON SOCIAL MEDIA

We may collect and process the following information:

  • Social media name

  • Public photo and video

  • Comments (processed only with individuals having a contractual relationship with BOW HAY)

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Purposes include monitoring customer views and opinions, and responding to comments.

The legal grounds for processing this data are based on our contractual agreement.

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H. WHEN YOU APPLY FOR A JOB AT BOW HAY

We may collect and process the following information:

  • Name

  • Email

  • Telephone number

  • CV and personal letter information

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Purposes include inclusion in the recruitment process, job offers, and future contact for other positions.

The legal grounds for processing this data are based on contract and consent.

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I. WHEN YOU ARE A SUPPLIER TO BOW HAY

We may collect and process the following information:

  • Name

  • Email

  • Telephone number

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Purposes include having a contact person for our supplier and fulfilling the business relationship.

The legal grounds for processing this data are based on contract.

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MARKETING COMMUNICATIONS

If interested in newsletters or notifications, you can subscribe by entering your email address. Unsubscribing is possible at any time through provided methods.

HOW DO YOU UNSUBSCRIBE FROM MARKETING COMMUNICATIONS?

  • SMS: Follow instructions at the end of the SMS message or contact Customer Care Service.

  • NEWSLETTER: Click on the unsubscribe link at the end of the email or contact Customer Care Service.

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COOKIES

We use cookies on our website. Details are available in our Cookie Policy.

SHARING YOUR INFORMATION: We do not sell personal data. However, information may be shared with expert companies assisting in website operations, business conduct, or service provision. These providers meet GDPR standards and ensure data protection. TRANSFERS OF YOUR INFORMATION INSIDE THE EUROPEAN ECONOMIC AREA

Measures include standard data protection clauses or approved methods by the European Commission.

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WHAT ARE YOUR RIGHTS?

Throughout the possession or processing of your data, your rights are:

  1. Right to be informed: Clear information is provided in this Privacy Notice.

  2. Right to access: Request a copy of your information.

  3. Right to rectification: Correct inaccurate or incomplete data.

  4. Right to erasure: Request data deletion under certain circumstances.

  5. Right to restrict processing: Restrict data processing under specific conditions.

  6. Right to portability: Have your data transferred to another organization.

  7. Right to object: Object to certain processing types, e.g., direct marketing.

  8. Right to withdraw consent: Withdraw consent given to process data.

  9. Right to complain to a Supervisory Authority: Lodge a complaint to a Supervisory Authority if responses are inadequate. BOWHAY’s Supervisory Authority is The US Data Protection Authority.

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HOW LONG DO WE KEEP YOUR INFORMATION?

Data retention aligns with legal/regulatory obligations, dispute resolution, fraud prevention, and term enforcement. Upon no longer needing your data, it is deleted or anonymized.

HOW IS YOUR PERSONAL INFORMATION SECURED?

Industry standards and security measures, including SSL/TLS encryption, are employed for data protection. Technical and organizational measures ensure confidentiality, integrity, availability, and resilience.

LINKS TO OTHER WEBSITES OR SOCIAL MEDIA

This Privacy Policy applies only to our website. External links may have different privacy policies, and users are advised to read them.

HOW TO CONTACT US

For questions or Personal Data-related inquiries, contact us online or write to Data Privacy, BOW HAY ONE WORLD AB, Väverigatan 14, 415 11 - Göteborg, Sweden.

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CHANGES TO OUR PRIVACY POLICY

Regular reviews keep our Privacy Policy current. Updates are posted on the webpage, and significant changes are communicated directly via email. Check back for any updates or changes.

The Privacy Policy was last updated on June 2nd, 2022.

 

1760 Ring Rd

Kalamazoo, MI 49008

P: (269) 719-5149

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